Promoting and selling your art or fine craft is an art in and of itself. Although we'd like to
believe that attractive work sells itself, that isn't always the case. In this interactive
workshop we will review the theory and concepts behind marketing and branding, examine
what makes printed marketing materials effective, and engage in guided exercises to
create your marketing story. If you are already trying to sell your work, or are curious
about getting started, join a former management consultant turned artrepreneur to learn
some tools for promoting yourself and selling your work.
|
Students have included fiber artists, fine art photographers, potters, mixed
media artists, clothing and jewelry designers. Here is what they say:
|
"Excellent presentation and great exercises!"
"Personal, concrete, practical and useful information"
"Participatory format allowed me to bounce ideas off many people while still being guided
by the experienced instructor"
"The workshop surpassed my expectations - the exercises were really clever and useful."
"I feel encouraged about my work and now have good ideas about marketing it"
|
|
